Soft book launch ideas

People wont read your book if they never know it exists. Here is a look at some great launch party invitation messages that are a perfect part of planning your event. The soft launch or ramen profitable phase is when you stop operating a venture and begin learning to operate a business. But a book launch party can be a great way to give your marketing a push, too. Lets tie in some examples of each of these types of emails. A launch event is a fantastic way to get people excited about your new product or service. Book launch party invites i could see this envelope in a soft touch matte black. These product launch ideas and user conference tips will help your company host an amazing event.

The invitation provides essential information about the launch party, including its location, dress code and time, as well as a few select details about the purpose of the launch. In the words of the art master himself, a party begins at three people. Aug 12, 2015 a few weeks ago, i received an invitation to the launch party of a startup modeling agency. For those of you not familiar, a soft launch is where you put your book on sale, but tell only a select few like. In fact, im a little bit scared it wont work or that itll blow up in my face. I decided on a two to threeweek period over the end of march and beginning of april. The first thing you need to do when planning a book launch is set yourself a budget. I am a self publisher and i got a wonderful idea to my new travel guide book of south ethiopia. That way, your advertisements will draw people in and get them to your party on the big day. Invite other big name authors as speakers at your event get a company to sponsor the event maybe even your publisher. Celebrate the number release of author name debut novel. But with the product launch marketing ideas below, youll be prepared to address two of the most important elements budget and promotion. A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. Jan 27, 2016 a launch party is the perfect way to highlight your business or your clients new product or service.

You might not be able to book a famous artist, but cover bands that harken back to a. The more planning that goes into it, the smoother the. Using my own book launch as a template, i will show you how to create a sensational launch for your own book, regardless of the genre of your book. Includes tips on building mailing lists, running promotions and advertising. In this video on eventplanning blueprinttv, i share how to plan a launch party in 10 tips. In the next section, well reference 20 events and the specific elements that have made them so effective. Not only are they the ones raising money for your organization, but their early success directly impacts the level of progress you achieve during your soft launch. Tips for a killer book launch part 1 the happy selfpublisher. The more you can get people talking about the product, both at the event and via social media, the better its going to do. Instead of a party happening at a concrete time of day, my online book launch will run for 24 hours, she says. Dont forget to invite your friends, family, coworkers, writing group, and social media contacts. The soft launch and official launch can be seen as distinct phases for an emerging fashion brand, with the soft launch serving as the foundation for future marketing efforts. As an indie author, you probably dont have a whole lot of cash to sling around on overthetop parties, so this is a really important step. Pick your favorite invitation design from our amazing selection.

So, if a soft launch is like stepping gingerly into the shallow end of a swimming pool, a hard launch is like doing a cannonball in the deep end. Incredulity fun games to play in an online book launch. David goldenberg is cofounder of, a usergenerated greeting card site. Here are some book launch party ideas that you could consider for your next book launch. They were holding their event at bootsy bellows, a club located in hollywood, founded by david arquette. I used quotes from hemingways works and quotes from my book and people had to guess. In the good old days, you could hire a pr agency to craft a press release and set up a press tour. I released the book and held the facebook event on the same day but next time, id keep them separate. For more of the psychology side, check out robert cialdinis book influence or jeff walkers book, aptly called, launch. Once your blog tour is up, support participating bloggers by replying to commenters and sharing the posts widely.

Oct 21, 2009 how to throw a kickass launch party on the cheap david goldenberg october 21, 2009 6. Throwing a launch party involves the typical party planning, from selecting the venue to ordering the catering and sending out invitations. The more planning that goes into it, the smoother the event will run and youll feel relaxed and confident. Tips for authors thinking about book launch parties. If you are planning to have a little more than three people at your startup or app. Its an opportunity to thank people whove contributed towards the project, treat your customers like vips and to create an opportunity for images and publicity. Your team has invested countless hours into a recent project and its finally completed. Attentiongetting stunts can make for the most effective grand opening ideas to generate pr. Launching a new product or service isnt what is used to be. Set up your complete launch strategy during soft launch. The following company events have been carefully selected. Its useful to boost initial sales and garner publicity. Here are a few tips to bring your new product launch event ideas to reality. See more ideas about busy book, felt books and sewing projects.

Ask a friend to take pictures and make sure to get some shots of you signing books, talking to readers, and speaking. Throwing your book launch party is a monumental celebration and it should be reflective of your spirit as an author. A charitable event is a great way to appeal to the stronglyheld values of your potential customers. Following are 12 creative launch party ideas to inspire you to design a celebration that is as exciting as the project youre unveiling. The five main factors a writer should consider when planning their release party are the audience, location, day and time of the event, budget, and atmosphere of venue. Wheres the pr line between a soft launch and a launch. Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress. A launch invitation creates buzz about the event you or your organization are hosting. How to throw a successful book launch party the writing. This made me think that perhaps a how to throw the perfect startup party post was necessary. The launch strategy you choose should depend on your goals. How to host a facebook launch of your selfpublished book.

Before we start let me explain the last event i went to. You outlined, plotted, brainstormed and then sacrificed. Its the big splash to the soft launch s tiny ripple. Planning a launch is a bit like planning a party or a wedding. This is the day when you are going to set up your book to successfully launch over the next 11 days. Whether they are familiar with you and your work or not, you need to get your books title and cover in front of the people who will benefit from and enjoy reading it. Oct 16, 2018 in the last six months i have received numerous invitations to launch parties for startup companies as well as being asked to do various talks on how to throw the perfect startup launch party. Now that you have some dedicated supporters fundraising on the ground, youll naturally want them to be as successful as possible.

How to throw the perfect startup party event manager blog. I was told by friends and family that they wanted me to sign softcovers. Sylvia liu, author of a morning with grandpa, shares 18 tips for a successful book launch, including various ideas for the months leading. Whether you are an online service or a local eatery, having a soft launch is a solid strategy to put your business through a stress test. Bring your author copies in case the store sells out. More people equals more excitement, and thats what a party is all about. I have even included a slideshow of my book launch to help you generate your own ideas.

Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. How to throw a kickass launch party on the cheap david goldenberg october 21, 2009 6. At this point, lets just ask why an author would want to launch a book at a shop rather than at a more unusual location. May 31, 2018 ideally, youll want to book a performer or group that is fairly wellknown in your area. Its the big splash to the soft launchs tiny ripple. See more ideas about book launch, launch party and party. Its essential to decide what you must have at your party, what is nice to have and what you can do without. Here is a brief checklist of what to do on day 1 of the soft launch. A few weeks ago, i received an invitation to the launch party of a startup modeling agency.

A beginners guide to launching your book ny book editors. When you plan a party, its more than choosing a venue and hiring a caterer. Mar 24, 20 two small words that could have made my life so much easier, of course, im talking about a soft launch. Consider choreographing a flash mob, creating a human billboard, or launching your own annual race or parade to catch peoples attention. A launch is a great way of loudly announcing the arrival of your book. Katz will offer miniclasses in a backstage, passwordprotected area of her website during the launch party period. Whether you are launching a new product, brand, book or performance artist, the attention your event generates is what creates the payoff. Book purchasers can participate, regardless of physical location. Sep 29, 2017 in this video on eventplanning blueprinttv, i share how to plan a launch party in 10 tips. Yes, its about your book, but it is also a party and parties offer drinks. Mar 29, 2011 publication dates, which rule book launches from large publishers with national distribution, are unnecessary for a soft launch. See more ideas about book launch, book release party and party.

For my upcoming book launch, im doing something super crazy that almost feels too risky. One of our best tips for indie book promotion is to have book swag things like bookmarks, pins and tote bags emblazoned with your book cover, quotes etc. If you want to download samples of all of these product launch emails click on the button below. See more ideas about book launch, book release party and product launch. Consider slipping a bookmark in with each book purchase, or offering a deal such as x books purchased gets you a bonus tote or something similar. What makes a launch party successful is the exposure it creates. Mar 21, 2015 these twelve steps can be used for any type of launch, for any genre of book. Soft and fluffy bread with a chewy chocolaty inside. Fun games to play in an online book launch party kathy oct 03, 2015 06. How to throw a kickass launch party on the cheap venturebeat.